SPORTY RIDING EXPERIENCE

SPORTY RIDING EXPERIENCE: S. Ram Mohan (seated on the bike), GM sales-North, with Arun Sidharth, AGM, Marketing, TVS Motor Company, at the launch of TVS Jive in New Delhi on Monday. Photo: Rajeev Bhatt

Riding on new product launches, TVS Motor Company on Monday said it was eyeing good jump in sales in the next fiscal. “We hope to sell 20-lakh motorcycles in 2010-11, which would be 38 per cent more over the current financial year. We are expecting good response from our new products, including auto-clutch bike Jive which we launched recently,” said TVS Motor Company Head (Motorcycle) Arun Siddharth.

The Chennai-based company is hoping to sell over 14.5-lakh units of two-wheelers in 2009-10 and announced availability of Jive in North India.

“We see our sales picking up with the introduction of new Jive in northern states. In southern states, where we launched this bike a few months ago, the response has been excellent. We hope to sell over 2.4-lakh units of Jive in 2010-11,” Mr. Siddharth said. TVS Motor is also planning to offer new products in the next fiscal, besides upgrading some popular existing models. Priced at Rs. 42,235, Jive is India's first auto-clutch motorcycle that would transform the definition of city commuter biking with ride convenience being the focal point. With 110-cc engine innovative and T-Matic technology with rotary gear coupled with an automatic clutch, the new bike would provide a sporty riding experience with an unparalleled combination of comfort, performance, ease of operation and fuel efficiency in its category